Aptitude · FMCG & sales

The HUL aptitude round, decoded

Gamified cognitive + numerical; case-flavoured business numeracy. Test vendor: in-house (ULIP/UFLP gamified + apti). No negative marking reported — attempt everything.

Season

Jul–Sep (UFLP), internships Dec–Jan

Cutoff intel

Business-context arithmetic — margins, mixes, growth rates

Pattern confidence

Estimated — verified as student reports come in

What to drill, in order

Heavily tested — start here

Percentage change & reverse Weighted averages CP, SP & profit percent Contribution & margins

Regular

Successive percentage changes Alligation & mixtures Markup & discount chains Combining & applying ratios Basic averages Growth rates & CAGR From data to the "so what"

Appears

Top-down market sizing Find the next term Two-statement syllogisms Linear arrangement

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Topics behind this test

Percentages Averages & Mixtures Profit, Loss & Discount Case Math Ratio & Proportion Data & Chart Insight Market Sizing & Guesstimates Number Series