Aptitude · Business Aptitude

Market Sizing & Guesstimates: questions, shortcuts, and the traps that cost marks

Everything below is real content from Apti's question bank — try the samples, read the layered solutions, then let the adaptive engine meet you at your level.

Top-down market sizingBottom-up market sizingAssumption & sanity sense

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Bottom-up market sizingpar 90s

About how many autorickshaws operate in a metro city of roughly 1 crore (10 million) people? Pick the closest order of magnitude.

Top-down market sizingpar 90s

Roughly how many cups of chai do street vendors sell in Mumbai on a typical day? Pick the closest order of magnitude, and be ready to defend your assumptions.

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Companies that test market sizing & guesstimates

Patterns marked estimated until verified by student reports.

HUL →Amazon (Ops / Vendor Mgmt) →Founder's Office / Chief of Staff →

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